Being an attorney can be tough — not just is the work demanding and nuanced, but you also have to have your stake in the market just to get customers. Marketing might not be your main priority, but your firm will live and die by your ability to get your name out there and generate a buzz. With this in mind, there are a number of things you can do that will help you improve your branding and marketing. Use these tips to get the help you need.
Shoot a series of attorney commercials
When in doubt, pick up a camera and start shooting. Attorney commercials are still a huge part of the lawyer marketing blueprint that you need to know about. No matter where you travel, you'll see some memorable lawyer commercials produced by the top attorneys in the area.
However, as times change, you need to be prepared to have these commercials play out in other formats. For instance, your strategy can still be to shoot an attorney commercial, but you should come to grips with the fact that you might be creating a commercial for YouTube or other platforms. YouTube and Facebook ads are a big business and a great way to introduce yourself to people that might be customers one day.
The key is to figure out what you do best and what you want the public to know about you. When you are able to convey this in a series of attorney commercials, you will have a backlog of several valuable marketing videos that you can use however you'd like. Be sure that you create the video with the highest quality and resolution that you can muster, and never forget to include professional-grade sound.
You might pay between $25 per hour and $250 per hour for these services, and it is always money well spent.
Hit the ground running with your blog, vlog, and other social media strategies
It's also important that you learn more about the new marketing strategies, such as blogging, creating YouTube channels, and building your buzz across other social media outlets. There are several strategies for using social media that will enhance your law firm and allow you to reach the people that matter the most.
When you match these strategies with sound email marketing, it's virtually a no-lose situation. If you want to get the best from your law firm, use these tips.